Public Relations: The Profession and the Practice

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Public Relations: The Profession and the Practice
by Dan Lattimore, Otis Baskin, Suzette Heiman, Elizabeth Toth
(1)

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Business

Coverage of global markets, new technologies, multiculturalism, and the latest news about public relations in action make this dynamic text the cutting-edge choice for public relations courses. In a personal and jargon-free style, this text presents and explains the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field, with spotlights on people and issues of interest to students.

• Rank: #10717 in Books
• Published on: 2011-06-15
• Original language: English
• Number of items: 1
• Dimensions: 9.88" h x .67" w x 7.99" l, 1.66 pounds
• Binding: Paperback
• 448 pages